Marketing Essay Example | Topics and Well Written Essays - 1750 words - 12

Marketing - Essay Example Eventually, the product got to the stage of market development where the parent company described its target market, the market share, the sales, planned value proposition, and their profit goals. Finally, McDonald carried out a business analysis on the product through a review of its profit projections, costs, and sales to define if it fits into their company objectives. After this stage, the product was pushed to the product development, where they created McLobster. They consulted specialists in seafood. Finally, McDonald performed their test marketing by bringing McLobster, as well as its marketing program, into the real market conditions. At this point, they offered McLobster to its target market at particular locations. Test marketing for a company like McDonald is quite easy since they experimented with a product like McLobster at their own restaurants by carrying out local and small promotions and offering it under â€Å"NEW† on the menu. However, McLobster was not profitable enough for McDonalds to commercialize it, although, it is given as a seasonal product (Mills 35). Cited as one of the most notorious brand missteps of all, it was launched buy Coca Cola in the mid-80s in an attempt to stay ahead of its competitors during the famous â€Å"cola wars†. It was introduced in a way that made regular coke drinkers feel like they did not matter to the company, which led to a product boycott (Haig 23). This cola was introduced in the early in 90s and had no lime/lemon flavor unlike other clear and carbonated drinks, although it also did not possess the usual flavor prevalent in colas either. The soda, despite an expensive and glitzy media campaign, failed to catch. They lost millions trying to guess at straws and have not fully recovered yet (Haig 40). This error has informed most competitors not to change acceptable norms like cola colors. This burger was launched by McDonalds at a cost estimated

Science and Technology Education for young child Assignment

Science and Technology Education for young child - Assignment Example From a constructivism point of view, it has been discussed that humans acquire understanding through collaborations not just in ideas but also with experiences. This view point is combined with Bloom’s taxonomy of learning which was published during the 1950s which was way outdated compared to technology that is being used in lately in academes. This theory is composed of three domains; 1) cognitive or knowledge, 2) affective or attitude, and 3) psychomotor or skills (Anderson, et al, 2011). This type of teaching has 3 major objectives. The first of which is increasing the involvement of students. Multiple ways of knowing constitute the 2nd major objective while the 3rd aim of inquiry-based teaching is sequential phase of cognition. The inquiry-based teaching is actually a form of inviting students to an active way of learning instead of just being pacified with information (Franklin). Science and technology is not an easy subject to explain in early childhood education. Teachers should be able to get the grasp first of what is need to be taught before actually structuring it to the most basic as it can get for these children to understand. The educators would be faced in a challenge in explaining a sometimes complex subject to children who have so many questions based on what have been observed or explained at their own households. Letting a child to experiment and explore things would be a better way of teaching children of this age bracket the concepts without them having doubts on the educator’s credibility. This is done by observing. As it has been prior known that children tends more to believe what have been seen, if a certain thing or scientific event has been observed by the child, it would be more believable onto them what is being explained by teachers. Though questions may still arise, there is a visible proof that the children can see and get the grasp of the concept which is being taught (Harland & Rivkin, 2004). The